BCM302 Beta

Going into the semester I knew I wanted to produce a digital artefact that I would not only be proud of, but one which would show the knowledge and skills I have acquired during my degree, a culmination which when put together would show potential future employers the type of areas I would be an asset.

To refresh you on what my DA aim is, I wish to produce a portfolio piece demonstrating my skills and knowledge in digital marketing with a centralised focus around developing a future media marketing strategy for the NRL and rugby league broadcast channels as a whole.

Through the development of my DA, I have wanted to base the content and methods I developed on research rather than opinion, this way I had all the available info at my disposal when thinking of concepts to represent creatively. This has unfortunately taken far more time and effort than initially anticipated, the necessary research step has improved my concepts but also hindered the complete finishing of my DA during this semester, however it has also allowed me to cut back some of the sections within the portfolio with a number of intended sections being able to form into one, this positively will allow me to develop the real core section being the media concepts and strategies moving into the final weeks of the semester.

This issue of time-consuming research and lack of content was addressed during my nominated week to present to the class, where we discussed how I could start to make some additional content to further reach an audience whilst developing the portfolio. With this I chose to use and existing NRL centric Tik Tok account I had been playing around with prior to starting this DA, through this I wanted to test out some of the ideas and concepts I was thinking about, whilst also dumbing it down for Tik Tok and creating a rather simple post in an attempt to get some engagement and back and forth discussion with the NRL Tik Tok community, one which is relatively active from my own personal experiences.

Unfortunately, when I produced my Tik Toks based off my portfolio research and ideas I saw very little engagement with no community comments (the only comments are from myself and one of my supportive mates). This lack of engagement was a little disappointing, I tried differentiating my captions, hashtags, and video style between each Tik Tok and saw similar results, with the most engagement coming from a little edit of fan favourite player Benji Marshall and whilst it was nice to see the likes and engagement improve from previous videos this edit did not communicate any of the media concepts and strategies I wished to present to the fans in exchange for feedback.

Going into the final weeks of the semester I have conceded that I won’t be able finish the NRL marketing portfolio at least in its fullest and current structure, as I have said I have space to be able to merge sections and make an overall smaller piece of work which still highlights the key areas. My aim now is to finish the concepts and strategies section of the portfolio, I think that this is the real meat of the portfolio and will give me the opportunity to showcase my knowledge and skills in a creative way, the development of this section will also give me more content to options to engage with fans on Tik Tok with the hope of creating some form of feedback loop which will allow to refine my own ideas and concepts through the opinions of not only one (myself) but many across an active community.

Staying motivated through this semester has been tough at times, but there’s light at the end of the tunnel and I’m keen to produce a DA piece to be proud of.

(The video is slighty laggy, however the audio is fine)