This week’s lecture had a focus on a concept known as the OODA loop, standing for observe – orient – decide – act, and developed by a United States Air force colonel by the name of John Boyd. Designed to help solders think rationally in chaotic situations, the model has been extended to other fields and used by lawyers, police officers, doctors, etc.
In a business and networking situation the OODA loop can be very effective, with social media monitoring being one of the key technologies for creating OODA loops. An excellent example is when the famous 2013 NFL Super Bowl lights blackout, Oreo tweeted “You can still dunk in the dark” and this happened by no accident.
Oreo had set up a media command centre for the match, using monitoring tools to observe the trends on twitter and strike with an excellent tweet. “Because everyone was together, they had everyone in place to jump on a real-time marketing opportunity, which was, how would Oreo see the blackout? And Oreo saw the blackout as an opportunity to dunk in the dark.”, VP of Cookies at Mondelez International Lisa Mann.
Refrences:
https://www.quora.com/What-are-some-examples-of-OODA-applied-to-business-decisions
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Hi Luke, I loved your blog post this week! Using the Oreo Super Bowl Tweet was a great example of this week’s topic in action. I instead chose to write about liquid labour as that’s the element of the topic most relevant to my DA, but your post definitely interested the marketing major in me! I think Twitter is a great platform for this type of rapid-response marketing, too, with many brands such as Wendy’s and Tinder devising similar, albeit less impressive, responses to various events. Looking forward to next week’s post!
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Hi! I love your blog! Especially the Oreo Super Bowl as an example. The example I found is about the demise of window phones. I also found some advantages and disadvantages of using OODA, you can read it if you are interested.https://searchcio.techtarget.com/definition/OODA-loop
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