BCM206 Pitch

For my digital artefact in BCM206 I want to go through the start to finish process of creating an online drop shipping store and marketing it through Facebook and Instagram. What is dropshipping?

Dropshipping is a supply chain management method in which the retailer does not keep goods in stock but instead transfers its customer’s orders and shipment details to the manufacturer, who then ships the goods directly to the customer.

This concept for a DA really interests me as I want to experiment with gaining an audience through buyers, I want to create an online store, Facebook, and Instagram page for the product I chose, then use these platforms to interact with consumers and market to them, with the goal being to sell the product.

The aim of this DA is not to make money, rather learn how to engage with an audience and make them consumers of a product through advertisements, interaction, and product content.