325 Pitch: Sports Future

The BCM325 digital artifact focusses on the future, what life is going to be like in 5, 10, 50, and 100 years. For my personal DA I have chosen to focus on what sport around the world will look like in the next 10 to 20 year, specifically how technology will impact both fans and athletes.

I intend to create three, 5 to 10-minute video essays and upload them on to YouTube, focussing on one, or multiple aspects of the future of sports in each video.

I am not entirely sure as to how long each video will take to both research and produce, but this could be a rough time line:

Weeks 4-6: Research and target audience establishment.

Week 7: First video essay.

Week 8: Beta and audience feedback.

Week 9: Second video essay.

Week 10-11: Research and ideation.

Week 12: Third video essay.

Week 13: Final report.

I am very excited to begin this DA as it is something that has always interested me, even more so at the current time with how sport is being impacted with the current global crisis.

4 thoughts on “325 Pitch: Sports Future

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  1. Sports is definitely a huge topic to consider for Future Studies because of its heavy involvement in technology advancement. Look at sport media and anyone can see this huge transition to an audience-immersed, interactive method of sport commentating. These two articles did an excellent job in mapping out the possible futuristic aspects in sport, since the topic can be quite vast:
    https://www.usatoday.com/story/sports/2016/01/26/future-of-sports-athlete-stadium-broadcasting-e-sports-fans/79325114/
    https://www.gola.co.uk/borninbritain/sport-50-years-in-the-future/
    For your DA, I think it can be helpful to narrow down on your scope of topics, be it the future of sports broadcasting or the future of athletes, since that would allow for more profound research and gives you a clearer direction. An aspect that I found really interesting is sports technology and how that would affect future sporting rules and make us question the fundamentals of competition. A really great case study is Nike’s Vaporfly Running Shoe controversy https://www.youtube.com/watch?v=wVXrIaPuP7c,
    These shoes are making runners setting new records on the track but are considered by some to be “technology doping”. It relates back to Week 2 Lecture concept of “Novum” – a new thing. As tech keeps advancing, what kind of “new thing” will change the whole nature of sport? And this article did a great job pointing out how the science of sport needs to be reconfigured, although it was written way back in 2000 https://journals-sagepub-com.ezproxy.uow.edu.au/doi/pdf/10.1177/101269028602100402

    Really excellent idea overall Luke! I’m really excited to see what you will come up with for this DA!

    Like

  2. Hi there Luke,

    I think that the idea of looking at the future of sport and the use of technology is a great idea. I think that your DA video pitch had some clear points and addressed the criteria of the pitch. However I think that the video could have been a little more engaging, by perhaps adding some clips of games or explaining why you have chosen this particular topic to look at.
    The timeline in your post has been well thought out and seems achievable for the Sem. The blog post itself could have perhaps had some more detail in it to make it a little more clear. Perhaps talking about the programs you would use to create the videos or what sport interests you. It is also important to address your targeted audience.
    Sport is something that people are extremely passionate about, tapping into that passion will be key to the success of your DA. I think that using Instagram is an important way to reach that audience. An easy and effective tool that I suggest using to create posts is Canva, it has lots of pre-made templates that you can access for free.

    I also think that perhaps instead of creating 3 longer video essays 6 shorter ones would be more effective. Viewers have very short attention spans so it is important that you are catering to this and not losing views half way through. It is important to be consistent when putting out content, this means that your audience is engaging with your content regularly and it is in their subscriptions regularly. I think that this would be something to consider.
    This website has 15 tips for creating youtube videos that I thought might be helpful https://blog.hubspot.com/marketing/youtube-analytics

    Good luck
    Imogen

    Like

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