Ideating

Coming into BCM114 I didn’t realise that it would be much the same as BCM112 in the fact that the major focal point is a digital artefact. However when I heard this was the case I was very happy that I would be given the chance to improve and build upon what I had already done in BCM112.

I decided to continue on with my Instagram page ‘FutureTech5000’, where I attempted to show future technologies and how they will change the way we live moving into the future, covering small technologies like phones, to larger technologies like plains and houses.

Through these first couple of weeks I have done some research into how the platform (Instagram) works, reading articles and watching many YouTube videos in an attempt to figure out the best way to maximise engagement with users. I did this at the start of BCM112 as well but I didn’t execute them in the most effective ways, simply because I had no prior experience with how business accounts worked on Instagram.

The main things I have taken away from my research is to interact with users who are liking content similar to my own, follow them, like their comments, or reply to their comments to create an interaction and interest in with my own account. The second thing is to experiment with hashtags, I did a lot of this previously, but maybe not as effective as I could of done, I need to be using the hashtags with the most users interacting with, instead of trying to find niche hashtags. But the main point I am focusing on is posting more regularly, I failed to upload consistently during BCM112, not allowing for continuous interaction with users, and this is my main point I want to improve upon.

A few of the readings have been quite helpful when thinking of how I can improve on what I already have, one was the ‘Introduction to Design Thinking [Process Guide]’ which highlighted the importance of testing and why its good to receive feed back, something I probably didn’t do enough of during BCM112 was ask users how I can possibly improve their experience when viewing my content. Another was ‘Williams H (2019) How Often Should You Post on Social?’ which explained that posting everyday on Instagram can help grow follower numbers by 56%, fingers crossed this will happen to me.

I have also come up with some ideas on how to be more exposed to content myself, thus allowing me to curate content for my DA, one is following a bunch of technology accounts on my personal Instagram, another is being subscribed to tech channels on YouTube, as well continually searching on Reddit pages for content.

Over these first few weeks I have done a lot of research and think I am ready to post content back onto the FutureTech5000 account, engaging with users hopefully on daily posts, and continuing to experiment with methods of creating and sharing content to maximise my digital artefacts reach.